Mrs. Bui Thi Kim Quy

Chief Operations Officer
Aviva Vietnam

Biography
Ms. Bui Thi Kim Quy is currently Chief Operations Officer at Aviva Vietnam – a subsidiary of Aviva, a 323-year-old insurance giant from the UK.
Ms. Quy has 37 year of experience in the field of life and non-life insurance in Vietnam. Starting her career in Bao Viet in the 80s and then working at multinational insurance companies such as Zurich Insurance, AIA, Manulife, Gras Savoye Insurance Brokers on life and non-life in Vietnam market. Ms. Quy believes in the sustainable development of the insurance industry together with the economy when Vietnamese people’s awareness of health and property protection is increasing.

Topic
Customers Experience and Engagement with insurer in Vietnam in Digital World

Abstract
In 2018, Vietnam’s insurance industry grew by 28% of which non-life accounted for 24% and life accounted for 33%. There is still high potential for insurance in general and life insurance, with less than 10% of the population having a life insurance contract. The growth in premium revenue in recent years has been accompanied by an increasing demand for insurance services from customers. Therefore, insurers in the market actively explore customer needs to design appropriate insurance products and improve customer service in various ways. The evolution of digital technology and smartphone devices has helped insurers provide many good experiences for insurance buyers.